Siddhant Gupta

Siddhant is the SEO Manager at the London International Youth Science Forum (LIYSF), where he leads the organisation’s search strategy and digital visibility initiatives. Since joining LIYSF in 2020, he has played an important role in strengthening the organisation’s online presence, helping students, educators, and partners from around the world discover LIYSF’s programmes, scientific content, and educational opportunities.

With professional experience in digital marketing since 2018, Siddhant specialises in search engine optimisation, organic growth strategy, and content-driven digital marketing. His work focuses on building sustainable search visibility through technical SEO, structured content development, and data-driven optimisation that improves both discoverability and user experience.

As search technology continues to evolve, Siddhant actively works with modern search frameworks including Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), and AI-driven search optimisation (AIO). His approach focuses on ensuring that content is not only optimised for traditional search engines but is also discoverable within AI-powered search experiences, knowledge systems, and conversational search environments.

At LIYSF, he collaborates with the communications and academic teams to optimise the organisation’s website and knowledge content, helping expand the global reach of LIYSF’s STEM education initiatives. His work supports the visibility of scientific resources, educational guides, and programme information designed to inspire the next generation of scientists.

Siddhant holds a Master of Computer Applications (MCA) in Information Technology from the International School of Informatics & Management, Jaipur. He has also completed advanced professional training in Strategic Digital Marketing, further strengthening his expertise in modern digital strategy and search marketing.

Through his role at LIYSF, Siddhant is committed to improving access to reliable STEM education resources online and supporting the organisation’s mission of connecting young science enthusiasts from across the world.